About

PROGRAM COMPONENTS

The program has two major components and are generally defined below:

  1. OTOP Next Gen – as the SUPPLY side of the program, it refers to the package of assistance provided to capacitate the MSMEs. This component is primarily the product development initiatives, training, referral, and others with the goal of leveling up the products in the areas of design, quality, volume, among others. This component addresses MINDSET CHANGE and MASTERY of entrepreneurship.
  2. OTOP.PH or OTOP Philippines Hub – as the DEMAND side of the program, this provides the physical and online channels and market access platform where OTOP products – especially those which has been assisted via product development – are showcased on a day-to-day basis. This addresses the MARKETS side of entrepreneurship.

OTOP NEXT GEN

SRML at OTOP

OTOP Next Gen is DTI’s program to LEVEL UP these products and services. Building from the gains of OTOP first generation, this initiative aims to offer a package of public-private assistance in order for MSMEs with minimum viable products to come up with new or better offerings with significant improvement and innovation in the areas of quality, product development, design, packaging, standards compliance, marketability, production capability, brand development, among others.

The reboot in 2017 allows communities to have more than one OTOP offering and has transitioned to being more market-oriented and innovation-driven. Market preference ultimately dictates the OTOP offerings and the business direction that OTOPreneurs should take.

In its relaunch in 2017, the program was able to assist 6,519 MSMEs and developed or improved a total of 4,960 products and prototypes. Several of these products are now found on supermarkets, weekend bazaars, Go Lokal! outlets, and other market platforms including soon-to-open OTOP.PH or OTOP Philippines Hub.

PRODUCTS COVERED

OTOP Tableya

OTOP covers only tangible products and skills-based services. Experiences, tourism activities, festivals are not covered. OTOP includes the following:

Processed Food : processed fruits and nuts, delicacies and ‘kakanins’. juices and beverage, pastries and bakery goods, preserved food, sauces, cakes and desserts, wine, tea, food supplements, culinary-based specialty products

Agri-based Products: coffee, cacao, agricultural produce, agri-processing (processed meats, coconut oil, etc), seafood (preserved and processed)

Arts and Crafts : coco coir, weaves, bamboo, paper artistry, wood

Home & Fashion/ Creative Artisanal : gifts, souvenir items, furniture, décor, houseware, fabrics, garments, toys, textiles

Services (skills-based) and Others: hilot, sculpting, wellness products (essential oils, etc), industrial products, personal care (soaps, etc), cosmetics

PROGRAM PHASES

The program is composed of four phases: ACT Sessions , Service, Showcase, and Sell, Sell, Sell.

ASSISTANCE ECOSYSTEM

OTOP Philippines is part of an ecosystem of current entrepreneurship programs

intended as a branding and marketing platform and with product development as its primary instrument of assistance. It offers a comprehensive assistance package through a convergence of services from local government units (LGUs), national government agencies (NGAs), and the private sector with the end of mind of alleviating poverty and promoting profitable goods and services thereby developing MSMEs, creating jobs, and stimulating both local and international trade. This includes:

  • Product Development
    • Design Services and Intervention
    • Packaging and Labeling
    • FDA, Nutrifacts, and Testing Assistance
  • Technology Updating
  • Capacity-Building
  • Brand Equity and Development
  • Intellectual Property Assistance
  • Access to Finance
  • Marketing Platforms and Promotion